Wednesday, September 29, 2010

homework for 9-29

-old style…classification based on the types of fonts that are friendly 1.low contrast with diagonal stress 2. bracketed serifs 3. short x-height (Garamond, Bembo, Caslon, Jenson, Palatino)

-transitional…1. greater contrast of thick and thin strokes 2. wider than old style 3. uneven concave serifs (Apollo Std, Olympian Std, ITC Bookman, Gazette Std, Janson Text)

-modern… also knows as diode 1. hairline sarifs 2. no horizontal stress 3. no influence of handwriting (Bodoni, Bauer Bodoni, Walbaum

-slab serif…hallmark of the egyptian types 1.abrupt serif of the same thickness as main stroke 2. round characters have vertical axis 3. thin, flat and bracketed serifs (baskerville and perpetual, manicotti, city, lucida fax)

-sans serif…letterforms without serifs (humanist or grotesque) 1. straightforward 2.geometric 3. similar weight cross strokes (Futura, fruitier, )

-script…based on handwriting technique 1. 2. 3. (Brush Script, Florens, Freestyle script, Giddyup, Palace Script)

-blackletter…script style of calligraphy 1. vertical, curved and angled,broad-nibbed pen strokes 2.letters formed by sharp, straight, angular lines 3. ascenders are vertical and often end in (Fraktur, old english, rotunda, schwabacher, texture)sharp finals.

-grunge… aged and distressed 1. serif and sans serif 2. added graphics 3. (Ariana, Babalon, Bighead (™), cawing, doomsday)

-monospaced…all letterforms are same width 1. the usually wider letters like m & w are the same width as I 2. non-proportional 3. (Courier, Prestige Elite, Fixedsys, and Monaco)

Wednesday, September 15, 2010


If i see another bumble bee... i will squish that sucker. no doubt.

Monday, September 13, 2010

look everybody! Vahalla Studios vs. Myspace Secret Shows

i thought this would interest some of you since this is our professor's studio... they are making posters. the video itself is really entertaining but you should also look at Vahalla's site. there are some great images of rows and rows of their posters. so check it out. ps. there's a random shot of an adorable dog in the video :)

Wednesday, September 8, 2010

Adrian Frutiger

"Legibility and beauty stand close together." -Adrian Frutiger

     Adrian Frutiger, Swiss born typeface designer, received his education from apprenticeship and at the Zurich School of Arts and Crafts.  After graduating, he worked for a typeface design company in Paris, then started his own studio in Arcueil.  His work has earned many international awards, including; Gutenberg Prize of the City of Mainz, the Medal of the Type Directors Club of New York and the Officier de l’Ordre des Arts et des Lettres.
     His work focused on creating font families and whole systems of typeface. Frutiger was the man guy who came up with the Univers family of fonts.  Other than designing other font families like Apollo and Avenir, Frutiger's impact on modern typography lends itself to recreating the feeling of old metal pressed letter and relief fonts. His goal to incorporate the previous ways of designing text have greatly improved the ways in which we learn and improve our type skills.

In the Univers chart, Frutiger's intentions were to eliminate confusion.  So the 1st number identifies weight while the second defines width and position.