Man, posting all of this stuff can get confusing... I have my stuff up on my behance site (behance.net/noelrivard) and on a pdf for class and printed out and now I think i'll put it up here for those of you who didn't see it.
Journal number three
Sagmeister talks about the realization of happiness and not about feeling it. He says that the realization is easy the easy thing to do. That is why the designer who recreated the subway posters was able to evoke such true happiness, because the people who see his work are taken aback with his design, THEN feel the emotions that he has tried to create. more later