Andy Rutledge is a co-founder of Unit Interactive. He is an author, speaker and composer as well as a design critic. I appreciate his article On Creativity because he attempts to put creativity into a common term.
He takes the idea of being creative away from the people who call themselves capable. In comparison, people don't get creativity or have it... it is not self-expression in the business world. It is the ability to take the restraints of clients and make them see what you need/want them to see or perceive.
defining creativity, the misuse of creativity, over-valued creativity, lack of process, not everyone has creativity, perceptions of the product.