Sunday, February 27, 2011

On Creativity by Andy Rutledge

Andy Rutledge is a co-founder of Unit Interactive. He is an author, speaker and composer as well as a design critic.  I appreciate his article On Creativity because he attempts to put creativity into a common term.  

He takes the idea of being creative away from the people who call themselves capable.  In comparison, people don't get creativity or have it... it is not self-expression in the business world.  It is the ability to take the restraints of clients and make them see what you need/want them to see or perceive.  

defining creativity, the misuse of creativity, over-valued creativity, lack of process, not everyone has creativity, perceptions of the product.

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